
To understand this first united you will need to know this words:
- Effective
- Appointments
- Analyze
- Capitalize
- Key contacts
- Influence
- Consultative
- Attentive
- Resistence
- Demonstrate
SPEAKING

B: I saw this flyer for a sales seminar and I think it would benefit our team.
A: Mm, these things are expensive. Do you think it's necessary?
B: Well. We have some salespeople who haven't generated an appointment in months. Clearly, they need to adjust their pitches somehow.
A: Yes, good point. But isn't that something that we can do in-house?
B: We could try. But I think they would benefit from some practice with other professionals.
A: I see. Well, if you think it's worth it, go ahead. But this brings up some other concerns.
B: What's that?
A: I need to know if our sales team can manage our existing accounts.
B: Well, some of our key contacts have shown some resistance to our latest sales drives. But we haven't lost any accounts.
A: Do we need to bring in new personnel?
B: Not yet. Let's see if the seminars help.
WRITING

From: Jim
To: Tony
Subject: Sales seminar
Tony, I think it would be a good idea for
our sales team to attend a sales seminar. I've found a course which promises to
equip salespeople with everything they need to fulfill our clients' needs. As
it stands our salespeople are unable to generate new appointments and, in fact,
are even having difficulty in selling our products to clients who have accounts
with us. I think going on this seminar and working with other sales
professionals would really benefit our sales team: I think they lack some
confidence and that last little bit which makes the difference between getting
a sale and not getting a sale.
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