Business Strategy - 11 united

Business Strategy - 11 united



To understand this first united you will need to know this words:

• Esteemed
• Dominate
• Foothold
• Strategic goal
• Profitability
• Defend
• Industry leader
• Planning
• Resource allocation
• Stabilizing
• Formulate

SPEAKING

A: Hello. I just received your email about needing new strategic goals. 

B: Yes. This company was at the top of the industry, but we're no longer dominant. That needs to change. 

A: I agree completely. 

B: I'm glad to have your support Belen. I know the other board members value your opinion. 

A: The email says that you and the company vice- presidents have formulated a plan to achieve this? 

B: Yes, we've been working on it for a month now. 

A: I had no idea that you've been thinking about it that long. 

B: Well, I wanted to make sure the goals were feasible before presenting them to the board of directors. 

A: And you'll be presenting it to us tonight? 

B: Yes, I'll be making a formal proposal 

A: I assume it will have all the details of the new strategy and how to achieve our goals? 

B: That's right. 

WRITING 

Time and location: The meeting will take place in the boardroom on the night of May 1st, at 7 pm. 

Proposal: Note that the company has slipped and allowed competitors a foothold in the market. Emphasize the need to dominate the market again and the fact that the company has lots of experience in the market. Propose a new strategic goal that will increase profitability and defend the company's position as industry leader. 

Main goals: Stabilizing the company's assets and improving name recognition Note that appropriate resource allocation has been discussed with all the company vice presidents. 

Board members' vote: Next board meeting.