Innovation - 13 united

Innovation - 13 united 




To understand this first united you will need to know this words:

• Innovation
• Creativy
• Optimistic
• Anonymous

SPEAKING

A: Hi Mike. How did the focus group for the new Shelbourne ad go?

B: It went well, Nancy.

A: Great!

B: But there were some things the participants didn't like about it.

A: Oh ... I thought it was really innovative. What didn't they like?

B: Well, the target audience for the product is adults over forty, right?

A: Yes, that's right. Most young people wouldn't be interested in that type of vehicle.

B: Ok, well, some of them thought the ad was too edgy ...

WRITING 

Dear John, Just to let you know about yesterday's focus group for the new Shelbourne ad. Although the participants like some parts of the ad and found it innovative, they were not so keen on the edgy nature of the advert. After all, as they pOinted out, the car is aimed at adults over forty. Most young people wouldn't be interested in a car like that, yet the focus group felt that the advert seemed to be designed to appeal to this group. I'm afraid we probably need to rethink this particular advertising campaign as this is not the first time we have had this response from a focus group to this ad. Grace