Marketing - 6 United

Marketing - 6 United

To understand this first united you will need to know this words:

• Niche
• Prospective
• Market research
• Target market
• Competitors
• Flyer
• Billboard
• Distribution channels
• Outlets
• Avenues
• Promotions
• Consumers
• Brand

SPEAKING

B: Have you had any thoughts about marketing strategies for the new cream? 

A: Definitely. I've been thinking a lot about our prospective buyers. 

B: So. What ... women of a certain age? 

A: Not necessarily. My research shows that men are becoming more interested in certain products. 

B: That's good news for us. Yes? 

A: Yeah, I think that's where our competitors go wrong. They mostly target women. 

B: But you think we could target men? 

A: I do, widen the market so to speak. 

B: That's a very interesting idea. 

A: Of course, it means we may need to explore new avenues for advertising. 

B: And I assume we'd need new distribution channels too. 

A: Probably, I thought we might stock the cream in supermarkets as well as the usual pharmacists and on line. 

B: Good thinking. Any thoughts on packaging? 

WRITING 

Dear Danielle, 

As requested I've been giving some thought to the marketing of our new cream. I think that all adults are prospective customers for our product: everybody wants to have nice skin and look younger. So the best way to reach our target market is through advertising in places that the majority of people see: this means newspapers, magazines, television and, of course, the Internet. As for distribution channels, supermarkets and pharmacies are obvious choices and I also recommend the Internet for those customers who are more concerned with price: they can be sold to direct from our factory. Yours, James.